We combine sharp design with rich
client
Government of UAE
industry
Government
year
2018
BRANDING
Design Strategy
Product & Market Research
Website & Mobile App design
Product Development
MVP
Design System & Brand Book
Explore our innovative digital ecosystem, created for the UAE Ministry of Foreign Affairs, and digital pioneers dedicated to transforming document digitalization.
This state-of-the-art mobile app is designed to enable seamless and secure document management, providing tailored solutions that address the specific needs of our clients. By harnessing advanced technologies and forward-thinking strategies, our digital ecosystem improves efficiency, accuracy, and accessibility in document handling.
This state-of-the-art mobile app is designed to enable seamless and secure document management, providing tailored solutions that address the specific needs of our clients. By harnessing advanced technologies and forward-thinking strategies, our digital ecosystem improves efficiency, accuracy, and accessibility in document handling.
The Client
The UAE's Ministry of Foreign Affairs (MOFA) is committed to delivering an extensive online ecosystem that fosters valuable services for UAE Diplomats, Foreign Missions, Individuals, and Businesses. When we initially engaged with the Mofa team, their mission to improve people's lives through their product resonated deeply with us.
Through close collaboration, our shared objective was to create a remarkable customer experience that brings joy and fulfillment to the lives of our users.
Through close collaboration, our shared objective was to create a remarkable customer experience that brings joy and fulfillment to the lives of our users.
OUR challenges
When developing a mobile application, we aimed to extend the capabilities of our web portal.
Our team designed an ecosystem concept that includes both a mobile app and a web portal, which was a critical component of our project. This involved integrating their functionalities and ensuring a consistent design language.
We aimed to incorporate all the essential features to make it competitive while maintaining a clean and user-friendly interface. Additionally, we encountered challenges when integrating and migrating services from the web platform to the mobile application.
Our team designed an ecosystem concept that includes both a mobile app and a web portal, which was a critical component of our project. This involved integrating their functionalities and ensuring a consistent design language.
We aimed to incorporate all the essential features to make it competitive while maintaining a clean and user-friendly interface. Additionally, we encountered challenges when integrating and migrating services from the web platform to the mobile application.
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Mobile APP Solution
Equipped with innovative solutions, our designers created wireframes to explore various approaches and iterate rapidly. They transformed concepts into visually appealing and user-friendly interfaces for the new mobile app.
By applying interaction design principles, our team ensured a seamless and enjoyable user experience, focusing on how users engage with elements like documents, graphics, and media.
Through thoughtful interaction design, we delivered a smooth and delightful experience for our users.
By applying interaction design principles, our team ensured a seamless and enjoyable user experience, focusing on how users engage with elements like documents, graphics, and media.
Through thoughtful interaction design, we delivered a smooth and delightful experience for our users.
The Results
24.4%
Time on task
Significant decrease the time
for users to complete a task.
for users to complete a task.
16%
Customer retention
Increased percentage of
returning monthly visitors.
returning monthly visitors.
19.2%
Usability scale
This metric evaluates ease of navigation, functionality, design, etc.
48%
Engagement rate
Significant increase product
users per month.
users per month.
By prioritizing digitalization strategies and reducing paperwork, our team addressed the challenges faced by the Ministry of Foreign Affairs. Through comprehensive user experience research and design, we developed an ecosystem that simplifies the document legalization process for online users.
Our data-driven analytics, rigorous testing, and precise measurement metrics demonstrate outstanding results. Customer retention increased by 16%, time on task decreased by 24.4%, the usability scale improved by 19.2%, and the engagement rate increased by 48%.
Our data-driven analytics, rigorous testing, and precise measurement metrics demonstrate outstanding results. Customer retention increased by 16%, time on task decreased by 24.4%, the usability scale improved by 19.2%, and the engagement rate increased by 48%.
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